Seasonal Marketing

As I started writing my final blog for 2010 with the holidays just a couple of days away, I began to think about how we, as marketers, capitalise on seasonal events such as Christmas, Easter, Valentine’s Day, Halloween etc. It’s not just toy stores at Christmas who stand to win from seasonal marketing. There are a whole range of opportunities throughout the year where you can take a seasonal event and turn it to your advantage. With a little lateral thinking, I’m sure most businesses could come up with a promotion to capitalise on a season’s festivities.

I’ve had a little troll through You Tube and the depths of my memory to find some examples of what I’m on about. Here are a few adverts/promotions from companies who have cleverly used a seasonal event which does not really have a direct correlation their product, but they’ve used the time of year to their advantage.

Prescription drugs at Easter:

NHS Easter Bunny Advert: http://www.youtube.com/watch?v=YpGRFM-8mW4 

End of Financial Year and Pay TV

Foxtel EOFYS: http://www.youtube.com/watch?v=KVo39AsXcZ8&NR=1

Lamb and Australia Day

Eat Lamb on Australia Day: http://www.youtube.com/watch?v=3dqsyXPkG3I&feature=related

Iron Bru soft drink and the World Cup

Irn Bru – world cup 2010 advert: http://www.youtube.com/watch?v=S36BCNgH9As

Tea bags at Christmas

PG Tips Tea Christmas advert:  http://www.youtube.com/watch?v=Ga08Lz5-RLk&NR=1

Citroen Car on Valentines Day

Citroen – Love in London: http://www.youtube.com/watch?v=2Q1cv1o_0rQ

There are many more examples where organisations have turned a seasonal event to their advantage. It would be great to hear your stories, so feel free to share any experiences.

What will your marketing calendar look like in 2011?

CraftWrite wishes its blog readers a wonderful  Christmas!
Look forward to bringing you more marketing gems in 2011.